346: How Shaw Communications Built a Culture of Care

What does it look like when leadership is rooted in genuine care for people? In this conversation, you’ll hear how Peter Bissonnette’s experiences in a monastery and in the corporate world shaped a philosophy of service, humility, and trust. His journey shows that caring isn’t just a nice-to-have. It’s the foundation for lasting impact with employees and customers alike.

With stories, Peter illustrates how leaders can bring humanity into business while still driving growth and innovation. From customer service initiatives that prioritize connection to employee engagement practices that value feedback, you’ll discover how an organization can thrive when its culture is built on compassion, humility, and treating people like family.

Peter is the former president of Shaw Communications Inc., one of Canada’s leading telecommunications companies. With more than three decades of experience in the cable, internet, and media industries, Peter played a pivotal role in transforming how Canadians connect and communicate.Peter has recently published a very inspiring memoir, Count on Me: My Life, Lessons, and Legacy as Former President of Shaw Communications. Peter is not just an exceptional leader, he’s also a remarkable human being. You’re sure to be inspired by a man who experienced unbelievable adversity and trauma as a boy, then created a life that’s grounded in integrity, empathy, and trust.

You’ll discover:

• Peter’s early life experiences that shaped his leadership philosophy.
• The values that run through Peter’s book, Count On Me.
• Why vulnerability and humility strengthen leadership impact.
• Practical ways Shaw Communications fosters customer loyalty and trust.
• How employee engagement and customer feedback transformed company culture.

Watch the episode:

Connect with Peter

Peter’s Book

Count on Me: My Life, Lessons, and Legacy as Former President of Shaw Communications

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