078: How Giftology Can Transform Your Business and Relationships
Ever wonder what kind of gifts would be most memorable and appreciated? My guest John Ruhlin reveals the Who, What, When, Where and How of gift-giving, based on his bestselling book, Giftology. John is the world’s leading authority in maximizing customer loyalty through radical generosity. He’s developed a system of using generosity to gain access to elite clients and generate thousands of referrals. This is a must-listen episode if you want to know how to select the right gifts and start getting referrals without asking!
- Why “radical generosity” leaves a lasting impression
- Two types of gifts you should never give
- Who you need to consider (besides your point-of-contact) when you send a gift
- Tips for getting referrals without asking