
Generosity: Give People What They Need
Generosity: Give People What They Need
By Dr. Denny CoatesOnce a controversial heavyweight boxing champion, Muhammad Ali nicknamed himself “The Greatest.” And maybe he was. After retiring from boxing, he became famous for his generosity. He devoted himself to humanitarian projects around the world, lending his name and celebrity presence to efforts to fight hunger and poverty. It is estimated that Ali helped feed more than 22 million people afflicted by hunger across the world. He generously shared his wealth, his time, and his considerable influence. For his efforts, he received the Presidential Medal of Freedom. His Muhammad Ali Center in Louisville focuses on peace, social responsibility, respect, and personal growth.
Give what you have that’s worth giving, and you will never be poor.
One of my favorite movies is “Pay It Forward,” with Kevin Spacey, Helen Hunt, and Haley Joel Osment. If you’ve seen the movie, you know it’s about generosity, perhaps the best movie ever made, highlighting this aspect of character. I’ve watched it a couple of times, and I’m sure I’ll want to see it again.
I believe generosity is an element of character strength because it’s not always so easy to sense the needs of others when you have your own burdens. Disappointment, pain, and loss have a way of focusing your mind inwardly. Additionally, people are remarkably different from one another, which makes communication, understanding, and appreciation challenging. In most cases, other people’s troubles are different from yours; you don’t know what these troubles are, which makes it hard to appreciate their situation. Imperfect people act imperfectly. Sometimes they’re thoughtless or careless, and the instinctive reaction is not a compassionate one. It can be hard to keep in mind that this is just another human being who struggles with life and feels pain just as you do.
What is generosity?
Generosity is the willingness to give without expecting anything in return. You do it with a selfless and open-hearted attitude and a genuine concern for the well-being of others. You offer help, resources, or support to those in need. Beyond sharing material things, you can also give your time, attention, know-how, and understanding.
Why is generosity important?
No one is immune from life’s unpredictable challenges. An act of kindness—even a small gesture—can make a difference. People who come to see you as caring and helpful will want to respond in kind. The relationships formed by acts of generosity can be meaningful and enduring, both in your personal life and at work. The people we work with—even customers—need us to be helpful. Children need us to share our support and wisdom.
“We make a living by what we get, but we make a life by what we give.” – Winston Churchill, British prime minister and author.
What you can do to strengthen your generosity:
- Donate a portion of your income to charity.
- Volunteer at a local charity or homeless shelter.
- Offer free tutoring to an underprivileged student.
- Donate blood.
- Give support to someone facing a difficult situation.
- Foster a rescued animal.
- Donate clothing, blankets, or other essential items to relief organizations.
- Help a stranger in need.
- Organize a campaign to raise funds for a worthy cause or donate time and skills to a community project, such as building homes for those in need or participating in clean-up initiatives.
- Help a coworker deal with problems or obstacles.
- Offer to help a person in need, such as someone recovering from an injury.
The more often you give, the stronger your capacity for generosity will get. While you may sometimes overlook opportunities to be generous, you can discuss your experiences with someone you trust and learn from them. Stick with it, and you’ll get stronger over time.
Learn more about generosity and dozens of other character-related behavior patterns in Grow Strong Character, which is one of the key resources in the leader development system, Grow Strong Leaders. Check out other character strengths related to generosity: compassion, appreciation, service, empathy, and humility.

Grow Strong Character
Dennis E. Coates, Ph.D.
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