Would you like to get your name and services “out there” in a bigger way? In this interview, my guest Julie Livingston share specific strategies for doing that. She lays out an excellent plan for turning your LinkedIn profile into a landing page. Julie is president of WantLeverage Communications, a marketing communications agency based in New York City. She’s an expert at helping “under the radar” companies break through the noise to capture the attention of their target audiences and increase their visibility.
- What brand visibility is, and why it’s critical in business today
- How to update your LinkedIn profile to position you positively with potential clients
- Why you should identify the 3-5 key messages you want others to know about you and your services
- The importance of embedding keywords in all your online content