Curious how LinkedIn can actually help you build real business relationships—not just rack up connections? In this episode, LinkedIn expert Bill McCormick shares his journey from traditional sales to becoming a trusted advisor on the platform. Bill reveals why authenticity, curiosity, and genuine engagement are the keys to standing out and building trust, whether you’re networking, recruiting, or growing your business.

We dive into practical tips for optimizing your profile, engaging with others in a meaningful way, and using LinkedIn’s premium features (like Sales Navigator) to your advantage. Bill also shares his thoughts on AI and automation, and why the human touch still matters most. If you want to make LinkedIn work for you—without feeling salesy or inauthentic—this episode is packed with actionable advice you can use right away.

Bill is the Founder of Digi-Sales, a Digital Selling training company, and Digi-Sales Academy, an online video training platform where he shares his passion for helping professionals leverage the power of LinkedIn. Bill first started using digital sales techniques after he and his wife, Sue, started their own promotional product business.
By using social platforms, especially LinkedIn, they were able to build a very successful business. Bill then began to help other business owners, entrepreneurs and sales professionals learn how to use LinkedIn to increase sales.

Bill has conducted training for companies worldwide and specializes in helping to ‘make LinkedIn Human’ – explaining the platform in easy-to-understand ways, and recently launched the All Selling Is Social Podcast.

You’ll discover:

• How to create a value-driven LinkedIn profile
• The right way to connect and engage
• Why curiosity builds trust on LinkedIn
• Tips for using Sales Navigator effectively
• The pitfalls of AI and automation on LinkedIn

Watch the episode:

Connect with Bill

Digi-Sales

Course

Social Selling Compass Course

Podcast

All Selling Is Social

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253: Maximize the Power of LinkedIn

If someone took a look at your LinkedIn profile and your activity on that platform, what impression would they have? In case your answer involves any aspect of “needs improvement,” you’ll find this conversation with guest Jennifer Darling super valuable. She shares specific tips that will help you with 3 Ps: Profile, Posts, and People.

Jennifer is a master at creating visibility, making noise, and building relationships using LinkedIn. Her posts have generated 10’s of thousands of views, and she’s grown her network to over 8,000 high-quality connections.

She is one of the world’s foremost LinkedIn experts and the ONLY one who has 20+ years of advertising, sales and management experience. Jennifer has trained thousands of thought leaders to maximize their LinkedIn results—without having to invest hours and hours each week.

Jennifer is the author of Say Yes! Then Figure It Out and Increase Your Leads with LinkedIn. She’s also the creator of the Mastering LinkedIn Deep Dive Training, which Meredith has taken and highly recommends.

You’ll discover:

• How to create an attention-grabbing banner and headline in your profile
• Why a LinkedIn newsletter is an excellent content strategy
• What to do when you want to become visible to your ideal connections
• Tips for sending connection requests that get a positive response
• The surprisingly small amount of time you can devote to being on LinkedIn – and what to do while you’re there

Watch the episode:

Connect with Jennifer

Jennifer’s Resources

Ultimate LinkedIn Profile Checklist

To Book Jennifer for Speaking

Jennifer’s Books