Marketing Message | Grow Strong Leaders

030: Command Premium Prices and Attract a Constant Stream of New Clients

by Sam Hutchinson

Do you struggle to attract and acquire your ideal clients? My guest Sam Hutchinson shares a simple, straightforward approach that WORKS. Sam is the founder of Hutchinson Marketing in the UK and works with experienced consultants and coaches in the US and Canada. He helps them develop an avatar of their ideal client and then develop marketing messages and sales conversations that are authentic and effective.

You’ll discover:

A simple, streamlined approach to marketing that feels natural and genuine
Questions to ask prospective clients that help you identify their real problems
How to conduct sales conversations that don’t put pressure on you OR your potential client
Why you should use premium pricing to serve the people you really want to work with

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013: Simplify Your Message to Explode Your Income

by Jeff Moore

How do you become the trusted advisor with your clients for life? My guest Jeff Moore has succeeded in doing just that in a highly competitive industry. Jeff is a brilliant marketer who helps his clients simplify their description of who they are to their audience so it’s easy for people to quickly “get” the benefit of their product or service. This interview is packed with usable gold nuggets that can help you create unforgettable and remarkable experiences for your clients.

You’ll discover:

The real reasons your clients choose to do business with you
How to create business friendships that last for decades
The ValYOU Discovery Session that helps you identify your own value
How to ask questions that help you understand the other person and create a strong bond