141: Relationship Marketing Rules

141: Relationship Marketing Rules

141: Relationship Marketing Rules

How can you combine a service orientation with marketing to build strong relationships? My guest Janice Porter has a winning approach that works really well for her and for her clients. Janice is all about relationships! She’s passionate about helping people build their businesses through relationship marketing and networking, using both online and offline strategies. I loved her focus on giving first, and so will you.

During our conversation, Janice shares specific strategies she recommends for making your presence on LinkedIn more powerful and effective. She also describes how she uses SendOutCards to stay in touch with people she’s met, to provide the kind of mail that always gets opened. Janice is also the host of the Relationships Rule Podcast, where she interviews people who share her passion for building strong business relationships. I highly recommend her show.

You’ll discover:

  • How Janice defines Relationship Marketing and what it means for you
  • The 4 H’s in your LinkedIn profile that matter most
  • How to send connection requests that get accepted
  • What most people do wrong in LinkedIn messaging…and what you can do that works
  • Ways that Janice uses SendOutCards to send personalized cards that don’t get thrown away

Watch the episode:

Connect with Janice

Connect with Your Team

Mastering the Top 10 Communication Skills

Peer Coaching Made Simple

How to Do the 6 Things That Matter Most When Helping Someone Improve a Skill

Janice’s Website

JanicePorter.com

Janice’s Podcast

Relationships Rule

SendOutCards

SendOutCards.com

126: Create Relationships and Connections That Build Long-term Success

126: Create Relationships and Connections That Build Long-term Success

126: Create Relationships and Connections That Build Long-term Success

What’s required to create relationships that are personally and financially rewarding? My guest Tyler Wagner has answers because connecting people is his superpower. A college drop-out and a door-to-door salesman, Tyler did not follow the typical path to a successful career. Since an early age, he’s known how to make friends and strategic introductions. It took him a while to figure out how to build a business around that, and today he has an incredible network of people who love helping him succeed. In our conversation, he shares ideas that you can adopt for your own business or career.

Tyler is the Head Honcho at Authors Unite where he and his team help authors with all aspects of book writing, publishing and promotion—and that includes getting on best-seller lists of publications like the Wall Street Journal and USA Today. He’s also host of The Tyler Wagner Show, where I’ve been a guest, and he’s recorded almost 2,000 episodes.

You’ll discover:

  • What Tyler’s experience with door-to-door sales taught him about business
  • A key question to ask yourself up-front so you avoid taking “No” as a personal rejection
  • How to use curiosity to learn, grow, and create strong relationships
  • Why Tyler thinks in terms of complementing and not competing with related vendors
  • Mistakes to avoid if you’re considering writing a book or publishing one you’ve already written

Watch the episode:

Connect with Tyler

          

Connect with Your Team

Mastering the Top 10 Communication Skills

Peer Coaching Made Simple

How to Do the 6 Things That Matter Most When Helping Someone Improve a Skill

041: Serve Clients So Powerfully That They Can’t Shut Up about You

041: Serve Clients So Powerfully That They Can’t Shut Up about You

041: Serve Clients So Powerfully That They Can’t Shut Up about You

by Adam Kawalec

What if there were a simpler, easier way to acquire new clients? My guest Adam Kawalec is a Life and Leadership Coach whose approach results in 83% of his potential clients saying YES. These days, he invests no money in marketing his services. Instead, he asks for and receives referrals on a continuous basis due to the transformation his clients experience in their work with him. Adam is based in Sweden and coaches clients virtually around the globe. You’ll be inspired by Adam’s passion for his work and commitment to his clients’ success, and you’ll hear specific ideas for expanding your own business.

You’ll discover:

  • Adam’s alternative to traditional marketing approaches
  • What Adam does in his initial conversation with potential clients to cause them to want to work with him
  • An approach to asking for referrals that really works and doesn’t feel sleazy
  • The world’s simplest coaching model in just 3 steps
  • The role of curiosity, questions and genuine caring to connect on a deep level with a client

Watch the episode:

 

Connect with Adam

      

039: How to Partner with Other Consultants and Make a Ton of Money While Growing Your Businesses

039: How to Partner with Other Consultants and Make a Ton of Money While Growing Your Businesses

039: How to Partner with Other Consultants and Make a Ton of Money While Growing Your Businesses

by Dr. Kevin Gazzara

Do you find it hard to make time for marketing and sales because you’re busy delivering your services? My guest Dr. Kevin Gazzara has found effective ways to keep his firm’s pipeline full. Kevin is co-founder and Senior Partner at Magna Leadership Solutions based in Phoenix, AZ. Since founding his company 12 years ago, Keven has consistently done five things to grow his business. Take notes to keep track of all the nuggets Kevin drops, and stay until the end because he shares a BIG idea that’s free to implement and could impact your visibility on Google searches.

You’ll discover:

  • What Kevin learned from 10 successful consultants about building a successful business
  • One of the most important decisions you can make up-front to be sure you get in front of your best clients
  • The benefits of writing a book in positioning you with potential clients
  • Why you need to invest the time in building a solid network and delivering value without looking for reciprocity
  • The Task Quotient Assessment, a free quiz you can take to identify the kinds of work activities you enjoy the most

Watch the episode:

 

Connect with Kevin

      

037: How to Network to Get A Steady Stream of Introductions, Referrals and Sales

037: How to Network to Get A Steady Stream of Introductions, Referrals and Sales

037: How to Network to Get A Steady Stream of Introductions, Referrals and Sales

by Steven Crawford

Want to find out how to network so effectively that you regularly get introductions to your ideal clients? Come prepared to take notes as you listen to my interview with Steven Crawford, as he reveals many of the brilliant strategies he uses to land more clients. Steven is the Director of Sales and a senior consultant with McGee Productivity Solutions based in Denver, Colorado. He manages a team of 12 consultants who have responsibility for sales in addition to the delivery of their consulting services. You’ll love Steve’s approach to getting introductions, asking for referrals and building a powerful relationship in your initial conversation with a prospect.

You’ll discover:

  • How to replace a selling mindset with one focused on relationship-building
  • One question you can ask to open a conversation that’s guaranteed to engage the other person immediately
  • Two obstacles that can hold you back from making appointments…and how to get past them
  • Steve’s very effective process for requesting referrals, researching the referred person and then following up with both people
  • Innovative ways you can use LinkedIn to become known by your potential clients

Watch the episode:

 

Connect with Steven