thought leadership | Grow Strong Leaders

140: How to Build and Leverage Thought Leadership

How do you become a thought leader and then leverage that position for increased influence and income? My guest Peter Winick knows how. For that past 20 years, Peter has worked with a variety of thought leaders—including authors, speakers, CEOs, and academics—to build their brands. And his results are impressive. In our conversation he shares important do’s and don’ts for achieving such an esteemed position.

Peter is the founder and CEO of Thought Leadership Leverage, a consulting firm that helps thought leaders leverage their expertise. He applies these same processes to an organization that wants to differentiate and grow its business. Peter is also the host of the Leveraging Thought Leadership Podcast, where he interviews, not surprisingly, thought leaders. I highly recommend his show!

You’ll discover:

What thought leadership is and how it differs from subject matter expertise
Peter’s advice for those who want to develop a reputation as a thought leader
Why it’s a mistake to claim you’re a thought leader
How Peter’s company helps clients use leverage to scale their influence and revenue
The impact COVID had on speaking as a thought leader’s key strategy

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123: What It Takes to Become a Thought Leader

Have you ever wondered what’s involved in the path to being recognized as a thought leader? Denise Brosseau has provided the answer in her timeless book, Ready to Be a Thought Leader? And in our conversation, she reveals the key elements required to achieve that level of influence. Denise helps clients overcome a major obstacle in this journey—their reluctance to give themselves credit for their well-earned expertise. You’ll find out her approach to moving them past these self-imposed limitations.

Denise is founder and CEO of Thought Leadership Lab, where she works with leaders and their teams to accelerate their journey from leader to thought leader. She founded the Forum for Women Entrepreneurs, which is now Watermark, and co-founded Springboard, the prestigious women’s startup launchpad that has led to more than $10 billion in funding for women entrepreneurs.

You’ll discover:

How Denise defines “thought leader”
The essential steps for being recognized as a thought leader
Issues that hold people back from stepping into this role
The importance of champions and allies—and the differences between these two groups of supporters
Why Denise has focused on helping women entrepreneurs get funding for their start-ups