What if the secret to success is giving more? In this episode, Meredith Bell speaks with Bob Burg, co-author of The Go-Giver, about why shifting your focus to consistently providing value leads to greater fulfillment and profitability. Bob explains the Five Laws of Stratospheric Success and how they apply to entrepreneurs, leaders, and teams.

You’ll come away inspired by Bob’s deep insights on value-based leadership, the true meaning of influence, and why receptivity is just as important as giving. Whether you’re growing a business or leading a team, this conversation will challenge your assumptions and equip you with timeless, practical wisdom.

The Go-Giver has sold well over a million copies and has been translated into 30 languages. Bob has created The Go-Giver Academy online learning portal featuring The Go-Giver® Success Vault, which includes all of his online courses and other business-building resources.

Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

You’ll discover:

• The meaning of a “go-giver”
• Why giving value is more profitable than chasing money
• How to lead with authenticity without using it as a crutch
• The difference between genuine influence and manipulation
• How being open to receiving fuels your ability to give more

Watch the episode:

Connect with Bob

Bob’s Resources

Website

Bob Burg

Daily Impact email

The Go-Giver (books)

The Go-Giver Academy/Success Vault

Saleswise Live™ Sales Mastery

The Go Giver Academy

What comes to mind when you hear the word INFLUENCE? Think about people who have influenced you in the past – and what it was about their approach that you found persuasive. Elaina Zuker has studied this topic for decades. It’s her specialty and her passion, and you’ll come away with important insights about influencing others at work and at home.

Elaina is President of Elaina Zuker Associates, a management training and consulting firm in Montreal. She’s an expert in the area of Influence and the author of 11 books, including the best-seller, The Seven Secrets of Influence. She has recently published a new mini e-book called “INFLUENCE: The 7 BIG Secrets in 7 Little Minutes.”

Elaina’s unique “Secrets of Influence ™“ theory and training program were developed from her experience in Sales, Advertising and Marketing and helped her sell millions of dollars in products and services. Her program is now available as an eLearning package.

You’ll discover:

• The experiences in sales and advertising that shaped Elaina thinking about influence
• The distinctions she makes between Influence and Manipulation
• How Elaina created the 6 styles of influence
• Why it’s important to learn your own style and adapt to those who aren’t like you
• The approach Elaina took in a competitive sales situation with decision-makers at AT&T that caused them to choose her

Watch the episode:

Connect with Elaina

Elaina’s Resources

Websites

EZ Influence

Download Free Booklet, “Influence Defined”

Secrets of Influence Online Program

Book

The Seven Secrets of Influence (Rev Ed)

What does it take to become a truly effective leader, one people want to follow? Pat Lattore has thought deeply about this question and has been involved in developing strong leaders for the past 45 years. In this conversation, he shares brilliant insights about the roles that influence, emotional intelligence, and culture play in the shaping of leaders.

Pat served in various leadership roles inside organizations and then founded his consulting company P.A.L. Leadership, LLC, in 1992 to: provide leadership development and executive coaching; improve collaboration and teamwork; and facilitate organizational change. His years of experience in so many fields have given him a unique perspective that you’re sure to enjoy and appreciate.

You’ll discover:

• How Pat defines leadership
• Why Pat says real leadership is not positional
• The skills and traits required to be an effective leader
• What leaders must do to build currency in order to have influence
• Why Pat says the most profound leadership exchange happens between mother and child

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Connect with Pat

We all know about the “elephant in the room.” But what about those less obvious thoughts and feelings you might be having?

My guest David Wood describes them in his captivating new book, The Mouse in The Room – Because the Elephant Isn’t Alone. You won’t want to miss out on the mice he names during our conversation…and the simple 3-D process you can use to determine if you want to bring them up.

We’re at a time when our world needs more vulnerability, transparency, and connection. David’s experiences make him the ideal person to teach us how to do that. He built the world’s largest coaching business and coached thousands of hours in 12 countries, and he’s advised business owners and leaders. The Mouse in The Room can be a powerful guide to fostering more connection, influence, and understanding with the people who matter to you, both at work and at home.

You’ll discover:

• What “mouse naming” is and why it’s important for your wellbeing
• What Toleration Mouse and Desire Mouse are connected to
• Why we tend to hide our mice…from ourselves and from others
• The impact that self-esteem has on our ability or willingness to identify mice and talk about them
• How to receive a mouse from someone else without getting defensive

Watch the episode:

Connect with David

David’s Website

Focus CEO

David’s Book

The Mouse in The Room—Because the Elephant Isn’t Alone

David’s Podcast

Tough Conversations Podcast

Have you ever wondered what’s involved in the path to being recognized as a thought leader? Denise Brosseau has provided the answer in her timeless book, Ready to Be a Thought Leader? And in our conversation, she reveals the key elements required to achieve that level of influence. Denise helps clients overcome a major obstacle in this journey—their reluctance to give themselves credit for their well-earned expertise. You’ll find out her approach to moving them past these self-imposed limitations.

Denise is founder and CEO of Thought Leadership Lab, where she works with leaders and their teams to accelerate their journey from leader to thought leader. She founded the Forum for Women Entrepreneurs, which is now Watermark, and co-founded Springboard, the prestigious women’s startup launchpad that has led to more than $10 billion in funding for women entrepreneurs.

You’ll discover:

• How Denise defines “thought leader”
• The essential steps for being recognized as a thought leader
• Issues that hold people back from stepping into this role
• The importance of champions and allies—and the differences between these two groups of supporters
• Why Denise has focused on helping women entrepreneurs get funding for their start-ups

Watch the episode:

Connect with Denise

Denise’s Website

Thought Leadership Lab

Denise’s Book

Ready to Be a Thought Leader?

Would you like to have greater influence with people at work? My guest Deb Coviello provides important insights for making subtle adjustments to your beliefs, words and actions that can increase your impact. Deb is the Founder of Illumination Partners and host of The Drop in CEO podcast. She applies her 20+ years of experience in Quality and Operational Excellence to help clients identify, assess and solve the issues that are preventing business growth. Our conversation is packed with practical tips you can apply in your business and at home.

You’ll discover:

• The skill Deb helps leaders work on first to increase their effectiveness
• How limiting beliefs about oneself affect the possibilities you can see and consider
• The difference in weak and powerful language when your goal is to influence and get results
• Why feedback is an essential skill for every leader…and how to do it right

Watch the episode:

Connect with Deb

Deb’s Website

Illumination Partners

Deb’s Podcast

Drop In CEO