329: Being a Force for Good in the World

What if the real key to powerful leadership is tuning in to your inner wisdom? Coco Sellman brings this idea to life by sharing how listening to that quiet inner voice and acting with integrity can transform not just your own journey, but also the lives of those you lead. Through stories of founding multiple companies and guiding teams through challenges like the pandemic, Coco highlights how self-leadership, reinvention, and daily rituals help unlock personal and professional growth.

You’ll learn how transformational leadership goes beyond innovation, creating environments where people are genuinely empowered to grow and contribute their unique strengths. Coco’s insights into finding one’s “highest and best use” offer a fresh perspective on aligning daily actions with greater purpose. From nurturing nurses to redefining high-performance cultures, this episode is packed with wisdom for anyone seeking to lead with heart, clarity, and impact.

Coco is such a big believer in the idea that business is a force for good that she founded and is the CEO of a company called A Force for Good. Her focus is to support purpose-driven women founders in unlocking exponential growth and prosperity. Coco is well qualified for this role. She has more than 25 years of entrepreneurial experience, has launched five companies, and guided over 500 startups.

Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. Coco’s book, A Force for Good, offers a detailed roadmap that inspires societal change through women-led enterprises.

You’ll discover:

• How to tap into and trust your inner wisdom
• The difference between simple change, innovation, and true transformation
• Practical ways to identify your “highest and best use”
• Why nurturing and valuing team members fuels growth
• Strategies for building collaborative, high-purpose organizations

Watch the episode:

Connect with Coco

Coco Sellman’s Resources

Websites

A Force for Good

Free Growth Readiness Assessment

Free Tool of the Week

Founders Office Hours

Book

A Force for Good: Empowering Women to Build High-Impact, High-Growth Businesses

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Janine’s Websites

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Janine’s Books

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Watch the episode:

Connect with Joe

Joe’s Website

Joe Perrone

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Connect with Jim

Jim’s Resources

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Watch the episode:

Connect with Aaron

Websites

The Freedom Formula – free guide

Aaron Scott Young