030: Command Premium Prices and Attract a Constant Stream of New Clients
Do you struggle to attract and acquire your ideal clients? My guest Sam Hutchinson shares a simple, straightforward approach that WORKS. Sam is the founder of Hutchinson Marketing in the UK and works with experienced consultants and coaches in the US and Canada. He helps them develop an avatar of their ideal client and then develop marketing messages and sales conversations that are authentic and effective.
You’ll discover:
- A simple, streamlined approach to marketing that feels natural and genuine
- Questions to ask prospective clients that help you identify their real problems
- How to conduct sales conversations that don’t put pressure on you OR your potential client
- Why you should use premium pricing to serve the people you really want to work with
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