015: How to Become Credible in the Eyes of Your Clients

by Frank Wagner

What’s the most effective way to get the attention of a potential client and gain a sterling reputation? In this interview, my guest Frank Wagner explains two powerful things you can do to gain credibility and build trust. Frank is an expert on developing strong relationships that span decades. He’s been Marshall Goldsmith’s business partner for more than 30 years and created the Marshall Goldsmith Stakeholder Centered Coaching program.

You’ll discover:

  • How Marshall Goldsmith acquired a client who was about the hire a competitor
  • The benefits of building relationships with the people important to your client
  • The 2 critical elements you must use to establish a strong connection with decision-makers
  • Why discovering how to be useful to others is a good business strategy

Watch the episode:


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