Ever wonder what kind of gifts would be most memorable and appreciated? My guest John Ruhlin reveals the Who, What, When, Where and How of gift-giving, based on his bestselling book, Giftology. John is the world’s leading authority in maximizing customer loyalty through radical generosity. He’s developed a system of using generosity to gain access to elite clients and generate thousands of referrals. This is a must-listen episode if you want to know how to select the right gifts and start getting referrals without asking!

You’ll discover:

  • Why “radical generosity” leaves a lasting impression
  • Two types of gifts you should never give
  • Who you need to consider (besides your point-of-contact) when you send a gift
  • Tips for getting referrals without asking

Watch the episode:


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