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055: How to Adapt Your Business and Emerge Stronger Post-COVID19

by Thomas Beck

Has your business struggled in the past months due to COVID19? My guest Thomas Beck offers concrete suggestions that can help you turn things around. He describes the reactions that can create more problems for business owners and shares strategies that lead to greater success. Thomas is a Serial Entrepreneur and Founding Partner at Varial Agency, a firm that provides fractional marketing and sales talent to companies that want expertise without the expense of hiring.

You’ll discover:

The 3 responses people have had to COVID19 and the ones that can serve you best
The most important things you can do to get past fears and adopt a strong mindset
Mistakes business owners often make when it comes to marketing and sales
How to make sure you understand what potential clients are experiencing so your message resonates with them
What to consider when you run ads on Facebook or LinkedIn

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030: Command Premium Prices and Attract a Constant Stream of New Clients

by Sam Hutchinson

Do you struggle to attract and acquire your ideal clients? My guest Sam Hutchinson shares a simple, straightforward approach that WORKS. Sam is the founder of Hutchinson Marketing in the UK and works with experienced consultants and coaches in the US and Canada. He helps them develop an avatar of their ideal client and then develop marketing messages and sales conversations that are authentic and effective.

You’ll discover:

A simple, streamlined approach to marketing that feels natural and genuine
Questions to ask prospective clients that help you identify their real problems
How to conduct sales conversations that don’t put pressure on you OR your potential client
Why you should use premium pricing to serve the people you really want to work with