093: Spend More Time Working ON Your Business, Not IN It

093: Spend More Time Working ON Your Business, Not IN It

If you’re working long hours in your business and find it hard to take time off, my interview with Tom Perrone is a must-listen. Tom’s been in the financial planning business since 1970, and he’s passionate about helping small business owners learn how to create a company that grows revenue and profits and also allows them to take lots of time off. Tom is the host of the Building and Protecting Your Business Worth Podcast. In our conversation, we dive into his excellent book for business owners, Unlocking Your Business’ DNA: Cracking the Code to a Better Business, Bigger Profits and More Time on the Beach!

You’ll discover:

  • What Tom means by Business DNA and how it applies to you
  • Why it’s critical to block time to work ON your business and not just IN it
  • How Tom is able to work fewer hours/week than most business owners and still grow his business and income
  • One big thing you must do to build your company’s value
  • Why you need to think about “exit planning” as soon as you start your business

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092: Use The Vision Code to Inspire Others to a Better World

092: Use The Vision Code to Inspire Others to a Better World

Does the idea of creating a vision for your life or company seem daunting or vague? My guest Dr. Oleg Konovalov brings vision into a practical, executable concept. Oleg is a global thought leader, author, business educator and consultant with over 25 years of experience operating businesses and consulting with Fortune 500 companies internationally. He’s been named as “the da Vinci of Visionary Leadership” by many leading authorities as he helps companies create and executive their vision. In this conversation we talk about key elements of his latest book, The Vision Code, that you can apply in your own business and life.

You’ll discover:

  • The difference between communicating a vision and sharing a vision
  • Why it’s important to set aside ego when you want to inspire others to buy into your vision
  • What gets in the way of executing a vision
  • What leaders can do to keep people engaged in pursuing a vision
  • How having a vision helped Oleg get through a tough time

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Mastering the Top 10 Communication Skills

Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick

091: Increase Your Brand Visibility to Help Your Ideal Clients Find You

091: Increase Your Brand Visibility to Help Your Ideal Clients Find You

Would you like to get your name and services “out there” in a bigger way? In this interview, my guest Julie Livingston share specific strategies for doing that. She lays out an excellent plan for turning your LinkedIn profile into a landing page. Julie is president of WantLeverage Communications, a marketing communications agency based in New York City. She’s an expert at helping “under the radar” companies break through the noise to capture the attention of their target audiences and increase their visibility.

You’ll discover:

  • What brand visibility is, and why it’s critical in business today
  • How to update your LinkedIn profile to position you positively with potential clients
  • Why you should identify the 3-5 key messages you want others to know about you and your services
  • The importance of embedding keywords in all your online content

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Mastering the Top 10 Communication Skills

Strong for Performance

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090: A Three-Pronged Marketing Strategy with Kindness As the Foundation

090: A Three-Pronged Marketing Strategy with Kindness As the Foundation

Do you struggle with marketing your business? Catch this interview with guest Gabe Arnold. He’s the Founder & CEO of Business Marketing Engine, and he knows a thing or two about marketing. Gabe is known as a serial problem-solver, and with his 22 years of experience in professional writing, computer technology and marketing management, it’s a title that fits him well. In our conversation he shares big-picture concepts as well as tactics you can incorporate into your own marketing strategy. And what I loved most is that he wraps them all in a desire to bring more kindness, love and respect to business relationships.

You’ll discover:

  • How to become more comfortable marketing your services
  • Elements of a successful “omni-marketing” strategy
  • Ways to build your referral network so you leverage your marketing through influencers in your niche
  • What Destinations, Content and Traffic mean and why they’re essential to your business success
  • Why kindness is a cornerstone of all of Gabe’s business relationships

 

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Mastering the Top 10 Communication Skills

Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick

089: Create Your Dream Business and Lifestyle

089: Create Your Dream Business and Lifestyle

Want to get insights about creating your Dream Business so you can live your Dream Lifestyle? My guest Jim Palmer has done just that. Jim and his wife sold their home of 30 years to embark on a four-year (so far!) adventure on their boat, Floating Home. And he manages all his businesses from there. Jim also shares his journey as a serial entrepreneur, revealing successes and setbacks in his various businesses. You’ll enjoy Jim’s positive energy, truth-telling and personal stories!

You’ll discover:

  • Why imposter syndrome is so common and how to get past it
  • The value of making decisions quickly
  • Ways to create strong bonds with clients so they stay with you and refer you to others
  • The most important elements that Jim credits for his success (and they’re NOT credentials or formal education)

 

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Mastering the Top 10 Communication Skills

Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick