Client Acquisition | Grow Strong Leaders

030: Command Premium Prices and Attract a Constant Stream of New Clients

by Sam Hutchinson

Do you struggle to attract and acquire your ideal clients? My guest Sam Hutchinson shares a simple, straightforward approach that WORKS. Sam is the founder of Hutchinson Marketing in the UK and works with experienced consultants and coaches in the US and Canada. He helps them develop an avatar of their ideal client and then develop marketing messages and sales conversations that are authentic and effective.

You’ll discover:

A simple, streamlined approach to marketing that feels natural and genuine
Questions to ask prospective clients that help you identify their real problems
How to conduct sales conversations that don’t put pressure on you OR your potential client
Why you should use premium pricing to serve the people you really want to work with

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018: Acquire More Clients by Living Service

by Melissa Ford

Are you ready to shift from struggling coach to thriving professional? My guest Melissa Ford has walked that path herself. In her new book, Living Service: The Journey of a Prosperous Coach, Melissa describes the uneven steps she took on her way to establish a truly successful coaching practice. She shares the beliefs that held her back and how she broke through them to create more clients than she’d ever dreamed possible. Today, in addition to her own clients, Melissa works with other coaches to help them build a prosperous business.

You’ll discover:

How coaches can apply H.O.W. (Honest, Open and Willing) to themselves and to their work with clients
One sentence that can transform an argument into a profound listening and learning experience
The three stages of learning for a coach and how to avoid getting stuck in the first two
Why it’s important for coaches to have their own coach
Questions you can ask yourself to evaluate and revise your current client acquisition system