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Episode: 004: Be Compelling and Stand Out with Clients

Episode 004: Be Compelling and Stand Out with Clients

by Mark Goulston

You’ll want to grab a pen and thick pad of paper for this information-packed interview with Dr. Mark Goulston. He reveals several intriguing ways to differentiate yourself and stand out from the crowd. Mark is a prolific content producer. He’s the author of the best-selling books Just Listen and Talking to Crazy; the host of two podcasts, “My Wakeup Call” and “Stay Alive”; and a syndicated columnist.

You’ll discover:

How to be compelling instead of convincing with prospective clients
The 4-part formula Steve Jobs used in presentations to grab and keep the audience’s attention
What to say and ask to quickly establish trust when you’re with a potential client
How to use “1116” to eliminate any possible regrets after they buy from you

Watch the episode:

Connect with Mark

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Mark’s books

Just Listen

Talking to Crazy

Podcasts

My Wakeup Call

Stay Alive

Website

MarkGoulston.com

Episode 003: How to Prevail Even in Extreme Adversity

by Ellen Cooperperson

You’re going to face many personal and professional challenges in life, and you can prevail in all of them. Ellen Cooperperson describes four different life-threatening situations her son faced as a young man and how the two of them used creativity, persistence and determination to overcome the odds each time. Ellen is the CEO and founder of Cooperperson Performance Consulting, and the author of the bestselling book, Desire, Discipline, and Determination. Hearing her story will inspire and motivate you to keep seeking solutions no matter what you’re dealing with.

You’ll discover:

How to ensure clients comply with agreements you’ve made
Why your attitude is critical to the way you respond to unexpected bad news
The value of being resourceful when it seems all hope is lost
Why carving out time for personal growth is critical to your success

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Connect with Ellen

Desire, Discipline, and Determination

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Ellen’s book

OR

Email Ellen to order an autographed copy of her book for just $12 (or 3 for $25).

Episode 002: Why You Should Focus on Big-Tickets Clients

by Dr. Pelè

You can dramatically grow your revenue without killing yourself when you focus on clients who can easily invest in your high-end programs. Dr. Pelè is the author of the Amazon bestseller, Big-Ticket Clients: You Can’t Catch a Whale with a Worm. In this episode, he explains how to use content marketing to position yourself as an authority and lay the groundwork for building solid relationships. Dr. Pelè shares how one of his clients started a podcast that opened the door to conversations with top executives he hadn’t been able to reach in the past.

You’ll discover:

How you can use narrative psychology to connect with your ideal clients
Why most marketing advice you get only works for small-ticket clients
A big-ticket strategy that’s so powerful your ideal clients will welcome a conversation with you
Why the principle of reciprocity works so well…and how you can apply it

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Connect with Dr. Pelè

Big-Ticket Clients: You Can’t Catch a Whale with a Worm

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Get his book

Free Masterclass

How to Land Big-Ticket Clients with Podcasting

Episode 001: How to Find Your Wow Factor

Episode 001: How to Find Your WOW Factors

by Ben Dooley

Do you allow your unique self to shine when you’re with clients? Master Certified Coach Ben Dooley gives specific tips on how to do this, authentically and confidently. For more than a decade, Ben has been helping other coaches discover their powerful coaching magnificence and develop confidence. In this interview Ben describes the two most important places your confidence needs to shine, and he shares a simple yet profound process for quickly discovering others’ perceptions of what makes you unique.

You’ll discover:

Why self-confidence is critical to a coach’s success
What prevents you from seeing and appreciating your own talents
A simple question you can ask others to identify your unique WOW factors
How to integrate what you discover into the way you show up in the world

Watch the episode:

Connect with Ben

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