091: Increase Your Brand Visibility to Help Your Ideal Clients Find You

091: Increase Your Brand Visibility to Help Your Ideal Clients Find You

Would you like to get your name and services “out there” in a bigger way? In this interview, my guest Julie Livingston share specific strategies for doing that. She lays out an excellent plan for turning your LinkedIn profile into a landing page. Julie is president of WantLeverage Communications, a marketing communications agency based in New York City. She’s an expert at helping “under the radar” companies break through the noise to capture the attention of their target audiences and increase their visibility.

You’ll discover:

  • What brand visibility is, and why it’s critical in business today
  • How to update your LinkedIn profile to position you positively with potential clients
  • Why you should identify the 3-5 key messages you want others to know about you and your services
  • The importance of embedding keywords in all your online content

Watch the episode:

 

Connect with Julie

  

Connect with Your Team

Mastering the Top 10 Communication Skills

Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick

090: A Three-Pronged Marketing Strategy with Kindness As the Foundation

090: A Three-Pronged Marketing Strategy with Kindness As the Foundation

Do you struggle with marketing your business? Catch this interview with guest Gabe Arnold. He’s the Founder & CEO of Business Marketing Engine, and he knows a thing or two about marketing. Gabe is known as a serial problem-solver, and with his 22 years of experience in professional writing, computer technology and marketing management, it’s a title that fits him well. In our conversation he shares big-picture concepts as well as tactics you can incorporate into your own marketing strategy. And what I loved most is that he wraps them all in a desire to bring more kindness, love and respect to business relationships.

You’ll discover:

  • How to become more comfortable marketing your services
  • Elements of a successful “omni-marketing” strategy
  • Ways to build your referral network so you leverage your marketing through influencers in your niche
  • What Destinations, Content and Traffic mean and why they’re essential to your business success
  • Why kindness is a cornerstone of all of Gabe’s business relationships

 

Watch the episode:

 

Connect with Gabe

      

Connect with Your Team

Mastering the Top 10 Communication Skills

Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick

089: Create Your Dream Business and Lifestyle

089: Create Your Dream Business and Lifestyle

Want to get insights about creating your Dream Business so you can live your Dream Lifestyle? My guest Jim Palmer has done just that. Jim and his wife sold their home of 30 years to embark on a four-year (so far!) adventure on their boat, Floating Home. And he manages all his businesses from there. Jim also shares his journey as a serial entrepreneur, revealing successes and setbacks in his various businesses. You’ll enjoy Jim’s positive energy, truth-telling and personal stories!

You’ll discover:

  • Why imposter syndrome is so common and how to get past it
  • The value of making decisions quickly
  • Ways to create strong bonds with clients so they stay with you and refer you to others
  • The most important elements that Jim credits for his success (and they’re NOT credentials or formal education)

 

Watch the episode:

 

Connect with Jim

        

Connect with Your Team

Mastering the Top 10 Communication Skills

Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick

088: Master Your Inner Critic to Create a Fulfilling Life

088: Master Your Inner Critic to Create a Fulfilling Life

Have you taken time to discover the real reasons for negative beliefs you hold about yourself…or others? Listen closely to this interview with Chris Salem, who explains how to discover the root cause of issues you experience in life. He shares his own journey out of co-dependency to interdependency. Chris is CEO of CRS Group Holdings, working with companies to create a thriving culture starting with a growth mindset foundation. He’s the author of the international best seller Master Your Inner Critic: Resolve the Root Cause and Create Prosperity, and host of the weekly radio show, Sustainable Success. Chris is also CEO and Co-Founder of Empowering Fathers in Action, a non-profit dedicated to building strong father-son relationships.

You’ll discover:

  • Two tools you can use to identify what’s behind any unhappiness or dissatisfaction you may be feeling about your life
  • Why a growth mindset is critical to your happiness and success
  • What you can do to detach from the outcome while still expecting a positive result
  • How to become a trusted advisor with potential clients

Watch the episode:

 

Connect with Chris

      

Connect with Your Team

Mastering the Top 10 Communication Skills

Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick

087: Network with Intention to Create and Cultivate Your Key Relationships

087: Network with Intention to Create and Cultivate Your Key Relationships

Tired of attending (live or virtual) networking events that waste your time? Find out how to radically change your thinking and your efforts in my interview with Amy Evans. As a serial entrepreneur, Amy has discovered the magic of leveraging and cultivating relationships in growing each of her businesses. She’s applied these strategies in the structure of her AlignWomen mastermind groups, with excellent results. You’ll love the energy and passion behind all the ideas Amy shares!

Amy is the founder of AlignWomen, a leadership and networking organization for professional women, and the host of The AlignWomen Podcast. She’s also the President of Colibri Insurance Services, a boutique insurance agency that simplifies employee benefits for employers in Southern California.

You’ll discover:

  • Why most networking groups don’t lead to effective business development
  • A virtual mastermind structure that generates business for each member
  • Strategies (not sales techniques) Amy has used to effectively sell her services
  • Why a focus on “alignment” is key to networking with intention
  • How to create social media posts that your ideal clients will respond to

Watch the episode:

 

Connect with Amy

        

Connect with Your Team

Mastering the Top 10 Communication Skills

Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick