193: ZoomInfo’s Extraordinary Approach to Customer Onboarding & Education

193: ZoomInfo’s Extraordinary Approach to Customer Onboarding & Education

193: ZoomInfo’s Extraordinary Approach to Customer Onboarding & Education

Have you ever invested in technology, only to find yourself frustrated when trying to learn how to use it? Tom Studdert and his team at ZoomInfo have created a new customer experience that ensures their success. Tom shares lots of nuggets you can apply to the onboarding of new clients and employees.

Tom Studdert is the Vice President of Customer Onboarding & Education at ZoomInfo where he oversees the comprehensive onboarding program with a focus on early adoption of the ZoomInfo suite of products. Before joining ZoomInfo, Tom spent 20 years in Higher Education serving as an Assistant Dean of Student Development at Texas Christian University and a Director of New Student Orientation at the University of Southern California.

You’ll discover:

  • The strengths Tom brought from his experiences in higher education to his role at ZoomInfo
  • How Tom and his team build scaffolding into all customer education programs
  • How Customer Education differs from Customer Training and Customer Service
  • What Tom and his team do to provide extraordinary experiences when onboarding new customers
  • The values that the CEO models and advocates for everyone in the company

Watch the episode:

 

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Tom’s Resources

Website

ZoomInfo

Connect with Your Team

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101: The Dismal Truth about University Student Leadership Programs

101: The Dismal Truth about University Student Leadership Programs

Most universities have a mission statement about developing student leaders. But very few result in graduates with the leadership skills needed for their first job. Find out why in this interview with Libby Gill. Libby and I discuss her new book, Leadership Reckoning: Can Higher Education Develop the Leaders We Need?, which she co-authored with Dr. Tom Kolditz, Director of the Doerr Institute for New Leaders at Rice University.

Libby is the former head of communications for Sony, Universal, and Turner Broadcasting. Today Libby is an executive coach, leadership expert, and award-winning author. She guides emerging and established leaders to clarify the next level of their work and life, then guides them to get there.

You’ll discover:

  • The disappointing discovery that caused Bill Doerr to establish the Doerr Institute for New Leaders
  • Why most university leadership programs for students don’t produce leaders
  • The First Principles of the Doerr Institute that are the basis of everything they do
  • How to measure the effectiveness of every aspect of a leadership program
  • Why graduates of the Doerr Institute are actively recruited by Chief Human Resource Officers

Watch the episode:

 

Connect with Libby

        

Connect with Your Team

Mastering the Top 10 Communication Skills

Peer Coaching Made Simple

How to Do the 6 Things That Matter Most When Helping Someone Improve a Skill