090: A Three-Pronged Marketing Strategy with Kindness As the Foundation

090: A Three-Pronged Marketing Strategy with Kindness As the Foundation

Do you struggle with marketing your business? Catch this interview with guest Gabe Arnold. He’s the Founder & CEO of Business Marketing Engine, and he knows a thing or two about marketing. Gabe is known as a serial problem-solver, and with his 22 years of experience in professional writing, computer technology and marketing management, it’s a title that fits him well. In our conversation he shares big-picture concepts as well as tactics you can incorporate into your own marketing strategy. And what I loved most is that he wraps them all in a desire to bring more kindness, love and respect to business relationships.

You’ll discover:

  • How to become more comfortable marketing your services
  • Elements of a successful “omni-marketing” strategy
  • Ways to build your referral network so you leverage your marketing through influencers in your niche
  • What Destinations, Content and Traffic mean and why they’re essential to your business success
  • Why kindness is a cornerstone of all of Gabe’s business relationships

 

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Connect with Your Team

Mastering the Top 10 Communication Skills

Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick

069: The Power & Prestige of Being a Published Author

069: The Power & Prestige of Being a Published Author

Have you been wanting to write a book but keep putting it off because you find the task too daunting? If so, this episode is for you! My guest Mike Capuzzi is an expert at helping business owners become published authors of short, helpful books (shooks™). In his latest shook, The 100-Page Book, Mike shares his proven formula anybody can use to author, publish and leverage a shook to create a position of authority, differentiate one’s business and attract more ideal customers.

You’ll discover:

  • Why short, helpful books are one of the most powerful marketing tools you’ll ever create
  • The top 3 reasons for being a published author
  • Questions to answer before you begin writing your book
  • What you need to include in a shook to make it compelling and effective
  • Examples of Mike’s clients who’ve published a shook and how it helped their business

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Connect with Mike

      

Connect with Your Team

Mastering the Top 10 Communication Skills

Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick

055: How to Adapt Your Business and Emerge Stronger Post-COVID19

055: How to Adapt Your Business and Emerge Stronger Post-COVID19

055: How to Adapt Your Business and Emerge Stronger Post-COVID19

by Thomas Beck

Has your business struggled in the past months due to COVID19? My guest Thomas Beck offers concrete suggestions that can help you turn things around. He describes the reactions that can create more problems for business owners and shares strategies that lead to greater success. Thomas is a Serial Entrepreneur and Founding Partner at Varial Agency, a firm that provides fractional marketing and sales talent to companies that want expertise without the expense of hiring.

You’ll discover:

  • The 3 responses people have had to COVID19 and the ones that can serve you best
  • The most important things you can do to get past fears and adopt a strong mindset
  • Mistakes business owners often make when it comes to marketing and sales
  • How to make sure you understand what potential clients are experiencing so your message resonates with them
  • What to consider when you run ads on Facebook or LinkedIn

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Connect with Thomas