069: The Power & Prestige of Being a Published Author

069: The Power & Prestige of Being a Published Author

 

Strong for Performance Podcast

 

Have you been wanting to write a book but keep putting it off because you find the task too daunting? If so, this episode is for you! My guest Mike Capuzzi is an expert at helping business owners become published authors of short, helpful books (shooks™). In his latest shook, The 100-Page Book, Mike shares his proven formula anybody can use to author, publish and leverage a shook to create a position of authority, differentiate one’s business and attract more ideal customers.

You’ll discover:

  • Why short, helpful books are one of the most powerful marketing tools you’ll ever create
  • The top 3 reasons for being a published author
  • Questions to answer before you begin writing your book
  • What you need to include in a shook to make it compelling and effective
  • Examples of Mike’s clients who’ve published a shook and how it helped their business

Watch the episode:

 

Connect with Mike

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055: How to Adapt Your Business and Emerge Stronger Post-COVID19

055: How to Adapt Your Business and Emerge Stronger Post-COVID19

 

Strong for Performance Podcast

 

055: How to Adapt Your Business and Emerge Stronger Post-COVID19

by Thomas Beck

Has your business struggled in the past months due to COVID19? My guest Thomas Beck offers concrete suggestions that can help you turn things around. He describes the reactions that can create more problems for business owners and shares strategies that lead to greater success. Thomas is a Serial Entrepreneur and Founding Partner at Varial Agency, a firm that provides fractional marketing and sales talent to companies that want expertise without the expense of hiring.

You’ll discover:

  • The 3 responses people have had to COVID19 and the ones that can serve you best
  • The most important things you can do to get past fears and adopt a strong mindset
  • Mistakes business owners often make when it comes to marketing and sales
  • How to make sure you understand what potential clients are experiencing so your message resonates with them
  • What to consider when you run ads on Facebook or LinkedIn

Watch the episode:

 

Connect with Thomas

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