022: Clarify Your Message to Engage Your Audience

022: Clarify Your Message to Engage Your Audience

022: Clarify Your Message to Engage Your Audience

by Dolores Hirschmann

Would you like to kick your presentations up a notch or two? My guest Dolores Hirschmann helps speakers, entrepreneurs and authors prepare a compelling message for a TEDx talk and other stages in her role as Chief Clarity Officer at Masters in Clarity. In this interview, she shares her unique 7-step framework for appealing to the head and heart of your audience members.

You’ll discover:

  • How volunteering for a TEDx event can benefit your business
  • One question that can help you identify your real passion
  • What the best speakers do on a TEDx stage
  • How to incorporate storytelling into the core idea you’re presenting
  • Why it’s not a good idea to introduce yourself at the beginning of a presentation or speech

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MastersInClarity.com

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7 Steps to Write Your Talk

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021: Developing Relationships That Pay Again and Again

021: Developing Relationships That Pay Again and Again

021: Developing Relationships That Pay Again and Again

by Axel Meierhoefer

How do you get your foot in the door of large organizations if your firm is a small operation? My guest Axel Meierhoefer, Ph.D. describes how he has consistently gotten work with global companies…and continues to find ways to deliver value over time once he’s there. Axel also explains how to form such strong relationships that when key contacts leave the company, they engage you for projects with their new employer. And Axel shares a unique question that he poses to clients to ensure they have listened to and understood what he has said.

You’ll discover:

  • The secret to landing work in large organizations when you’re a small operation
  • How to turn a single assignment into 3 years of work in a big company
  • Why it’s important to build trusting AND memorable relationships with your internal champions
  • How to make your fee a non-issue
  • The power of connecting heart-to-heart with clients

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020: Don’t Try to Be Perfect with Your Clients

020: Don’t Try to Be Perfect with Your Clients

020: Don’t Try to Be Perfect with Your Clients

by Aaron Young

Do you feel pressured to show up with clients as someone who has it all together? My guest Aaron Young argues that always showing the “shiny” version of your life is not as compelling as being transparent. Aaron is Chairman and CEO at Laughlin Associates, and his life’s work is to arm business owners with success formulas that immediately provide exponential growth and protection. His personal history includes a year spent in prison. His willingness to share that with audiences and prospective clients has had the effect of bringing him more business.

You’ll discover:

  • Why it’s OK to be open with clients about your own challenges
  • How to stand out and be compelling by leverage your unique past
  • What entrepreneurs do that often get in the way of success
  • How to ensure your business thrives even during tough economic times
  • Why so many coaches don’t earn the money they’d like to

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The Freedom Formula – free guide

Aaron Scott Young

 

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019: You Don’t Have to Be Ruthless to Win

019: You Don’t Have to Be Ruthless to Win

019: You Don’t Have to Be Ruthless to Win

by Jonathan Keyser

Have you ever wondered if a business can really be sustainable if you focus exclusively on serving others? That’s exactly how my guest Jonathan Keyser has built his commercial real company. In his new book, You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service, Jonathan describes the stages of his own awakening to this approach when working in the cut-throat, back-stabbing commercial real estate industry. Now he’s on a mission to transform that industry as well as other companies open to a way of doing business that’s focused on helping others.

You’ll discover:

  • Why Jonathan credits his own coaches for where he is today
  • How to make SERVICE a mindset that drives your thoughts and actions
  • The 15 principles that have guided Keyser since Day 1
  • How going above and beyond for clients results in long-term sustainable success
  • Examples of Keyser team members who display extraordinary acts of kindness and service

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Keyserco.com

Jonathan’s book

You Don’t Have to Be Ruthless to Win

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018: Acquire More Clients by Living Service

018: Acquire More Clients by Living Service

018: Acquire More Clients by Living Service

by Melissa Ford

Are you ready to shift from struggling coach to thriving professional? My guest Melissa Ford has walked that path herself. In her new book, Living Service: The Journey of a Prosperous Coach, Melissa describes the uneven steps she took on her way to establish a truly successful coaching practice. She shares the beliefs that held her back and how she broke through them to create more clients than she’d ever dreamed possible. Today, in addition to her own clients, Melissa works with other coaches to help them build a prosperous business.

You’ll discover:

  • How coaches can apply H.O.W. (Honest, Open and Willing) to themselves and to their work with clients
  • One sentence that can transform an argument into a profound listening and learning experience
  • The three stages of learning for a coach and how to avoid getting stuck in the first two
  • Why it’s important for coaches to have their own coach
  • Questions you can ask yourself to evaluate and revise your current client acquisition system

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MelissaFordCoaching

Melissa’s book

Living Service: The Journey of a Prosperous Coach

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