328: Building Real Relationships on LinkedIn

Curious how LinkedIn can actually help you build real business relationships—not just rack up connections? In this episode, LinkedIn expert Bill McCormick shares his journey from traditional sales to becoming a trusted advisor on the platform. Bill reveals why authenticity, curiosity, and genuine engagement are the keys to standing out and building trust, whether you’re networking, recruiting, or growing your business.

We dive into practical tips for optimizing your profile, engaging with others in a meaningful way, and using LinkedIn’s premium features (like Sales Navigator) to your advantage. Bill also shares his thoughts on AI and automation, and why the human touch still matters most. If you want to make LinkedIn work for you—without feeling salesy or inauthentic—this episode is packed with actionable advice you can use right away.

Bill is the Founder of Digi-Sales, a Digital Selling training company, and Digi-Sales Academy, an online video training platform where he shares his passion for helping professionals leverage the power of LinkedIn. Bill first started using digital sales techniques after he and his wife, Sue, started their own promotional product business.
By using social platforms, especially LinkedIn, they were able to build a very successful business. Bill then began to help other business owners, entrepreneurs and sales professionals learn how to use LinkedIn to increase sales.

Bill has conducted training for companies worldwide and specializes in helping to ‘make LinkedIn Human’ – explaining the platform in easy-to-understand ways, and recently launched the All Selling Is Social Podcast.

You’ll discover:

How to create a value-driven LinkedIn profile
The right way to connect and engage
Why curiosity builds trust on LinkedIn
Tips for using Sales Navigator effectively
The pitfalls of AI and automation on LinkedIn

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Connect with Bill

Bill’s Resources

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260: Discover the Matrix with Integrity

Do you remember Neo’s choice of the blue pill or the red pill in the movie, The Matrix? Angela Cusack explores this choice in the context of leaders and their ability to decide on the level of integrity they want to have with themselves and with others. It all hinges on the desire to break through illusions that keep us safe and do the work to become more self-aware through deep reflection.

In this important conversation, Angela shares key concepts from her book, Discover The Matrix, Integrity: The True Mark of Leadership. She shares her own journey, as well as some of her clients, in discovering how to “explore the space between.”

Angela is the founder of Igniting Success and she’s often called a company’s secret weapon – she works with C-suite execs & what she does is so transformative that it impacts the entire organization.

She’s a Master Certified Coach and has provided mentor coaching and supervision for coaches over the past 15 years to help them prepare for certification as PCC or MCC.

You’ll discover:

How the book’s title and contents tie in with the movie, The Matrix
Why Angela says integrity with self is the starting point of having integrity with others
What Angela means by “exploring the space between” and why it’s important for leader
The illusions we can have about ourselves that hold us back
Why “permission to unzip” is vital to becoming an authentic leader

Watch the episode:

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Angela’s Resources

Websites

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Book

Discover The Matrix, Integrity: The True Mark of Leadership
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117: Embrace Pain to Avoid Suffering

Can you imagine having your arm torn off your body at age 7? That was the reality that my guest, Brian Bogert, faced at that tender age. You’ll be inspired and moved hearing Brian’s story of the accident, his recovery, and how he has used that experience to pursue the path he’s on now. His goal is to impact one BILLION people in the next 25 years, to help them see how to experience No Limits Living. Get out your pen and paper because Brian shares so much wisdom that you’ll want to capture these insights and tips to apply later.

Brian is a passionate human behavior and performance coach, speaker, business strategist, top sales professional and philanthropic leader who believes in helping growth-minded individuals achieve the best version of themselves: meaning, their most authentic selves.

You’ll discover:

How to experience pain so you can move through it now and avoid suffering in the future
Ways to increase your levels of awareness to realize when you’re operating in a “victim” mindset
Questions you can ask others to help you identify blind spots…and the mindset you need to adopt before you ask
How to take personal responsibility even if you find yourself being emotionally triggered by someone’s words or actions
The advantages of approaching a situation from a neutral position

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029: The Veil of Leadership Shame: A New Trend

by Rozanna Wyatt

Have you ever taken on a new position and been tormented by self-doubts about your ability to succeed? My guest Rozanna Wyatt explains how pervasive this feeling is among leaders she coaches. She describes how she helps them uncover the real issues that create these doubts and move past them. Rozanna is founder of Wyatt Way Counselling & Life Coaching, and she works with clients globally to help them evolve into their best selves, both professionally and personally. Her insights in this interview are valuable for coaches and leaders alike.

You’ll discover:

The kinds of doubts that lead to imposter syndrome – and how they can negatively impact a leader’s performance
How to identify the root cause of a client’s leadership shame so you can provide the right coaching
Questions you can ask to discover the stories that clients may be telling themselves and believing, even though they aren’t true
Strategies for guiding clients to realize their actual qualifications and value so they move past self-doubt
What you can do to help clients strengthen their confidence by developing self-compassion

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024: 7 Marketing Principles to Build Your Business and Your Brand

by Kyle Wilson

Are you tired of trying a bunch of different marketing tactics that don’t result in more business? My guest Kyle Wilson focuses on principles that help you identify the tactics that are right for you. Kyle was the mastermind behind Jim Rohn becoming the premier name in personal development, and he’s helped market and promote many other legends like Brian Tracy, Mark Victor Hansen, and Les Brown. What Kyle shares in this interview is pure gold!

You’ll discover:

The importance of identifying your “secret sauce” in order to stand out
The difference between tactics and principles, and why a good tactic should never override a principle
The 4 principles to follow if you want to create a successful business
Questions to ask yourself to identify whether the actions you’re taking are the right ones to grow YOUR business
How to work smarter, not harder: identify the one strategy that can help you knock down the right dominoes

Watch the episode:

Connect with Kyle

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