091: Increase Your Brand Visibility to Help Your Ideal Clients Find You

091: Increase Your Brand Visibility to Help Your Ideal Clients Find You

Would you like to get your name and services “out there” in a bigger way? In this interview, my guest Julie Livingston share specific strategies for doing that. She lays out an excellent plan for turning your LinkedIn profile into a landing page. Julie is president of WantLeverage Communications, a marketing communications agency based in New York City. She’s an expert at helping “under the radar” companies break through the noise to capture the attention of their target audiences and increase their visibility.

You’ll discover:

  • What brand visibility is, and why it’s critical in business today
  • How to update your LinkedIn profile to position you positively with potential clients
  • Why you should identify the 3-5 key messages you want others to know about you and your services
  • The importance of embedding keywords in all your online content

Watch the episode:

 

Connect with Julie

  

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016: Use LinkedIn to Grow Your Network AND Your Business

016: Use LinkedIn to Grow Your Network AND Your Business

016: Use LinkedIn to Grow Your Network AND Your Business

by John Nemo

Have you struggled with how to use LinkedIn most effectively? Meet John Nemo, author of LinkedIn Riches and Content Marketing Made Easy. John helps coaches, consultants and other service professionals make the most of this powerful platform. He knows that creating the right connections and then building strong relationships with them are the keys to expanding your business. In this interview John shares many specific strategies you can start using TODAY.

You’ll discover:

  • How to create a LinkedIn profile that attracts your ideal clients
  • Why it’s important to focus on just ONE niche instead of trying to appeal to everyone
  • How to personalize your connections requests and increase the number of acceptances
  • A template for a script you can use with 1st level connections that elicit responses and start a conversation
  • Why you’ll want to ask permission before sending links or resources to someone
  • How to write up a client success story as a case study that does the selling for you

Watch the episode:

 

Connect with John