Sales Success Archives

065: Increase Your Sales with Authentic Persuasion

How would you rate your confidence level in sales situations? If you feel it could use a boost, my guest Jason Cutter shares practical ideas you can start using immediately. He explains how to acquire more clients by adopting the approach of professionals like physicians, who diagnose problems and prescribe solutions. Jason is CEO of Cutter Consulting Group and sees himself as a sales success architect. His new book is Selling with Authentic Persuasion: Transform from Order Taking to Quota Breaker, where he explains how a marine biologist with ZERO sales experience became a high-priced sales trainer hired by Fortune 500 companies worldwide.

You’ll discover:

Why “authentic” plus “persuasion” is a compelling framework for increasing sales
Tips for increasing your effectiveness when you’re in front of a potential client
How to incorporate your “flawed past” appropriately into sales conversations
Questions to ask that help you get at the “why” behind the client’s needs
The 5 aspects of your mindset that make the biggest difference in sales success

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060: Seeing Potential Regardless of Circumstances

by Cynthia Beiler

What impact does your mindset have on your success in selling your products and services? My guest Cynthia Beiler shares practical strategies for growing your business with less stress and more ease. As CEO of Leveraged Mind Consulting, Cynthia works with clients to develop and implement an overall sales strategy to accelerate profitable growth. Her clients include large corporations as well as consultants and coaches to help them adjust their mindset and approach to selling.

You’ll discover:

The challenges Cynthia faced when she took on a struggling territory as regional sales manager…and how she turned things around
The profound impact that your state-of-mind has on your attitude and actions
Ideas for thriving in the midst of the difficult circumstances your business may be facing
How to move past fear into actions that get results

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050: Sales Is Not a Dirty Word

by Steve Heroux

Are your sales skills at the level they need to be? My guest Steve Heroux speaks openly about what’s wrong with much of the sales training offered today and what he’s doing to address it. Steve is Founder and CEO of Victory Selling, and he uses a unique tool called the Sales DNA Test to help anyone in a sales role, including business owners, to identify the real factors that are holding them back. Steve was #1 producer with Aflac and CUTCO Cutlery, so the insights he shares in this episode are based on his experiences “in the trenches.” You’ll love his positive energy and passion for this topic!

You’ll discover:

Why Steve was an unlikely candidate for success in sales yet became the #1 producer in two big companies
The reason a one-size-fits-all approach to selling doesn’t work
Critical pieces that are missing from most sales training programs
The three traits essential if you want to make more sales