076: Create a Powerful Personal Brand for Your Business

076: Create a Powerful Personal Brand for Your Business

 

Strong for Performance Podcast

 

Are you clear about the message that your personal brand communicates to potential clients? My guest Ben Baker has literally written the book on this, and he shares valuable insights that will help you clarify your message. We also discuss actions to take when dealing with a crisis like the pandemic. Ben is the president of Your Brand Marketing, an Employee Engagement Consulting firm.  For nearly 25 years, he’s been helping companies, and the people within them understand and communicate their unique value to others. He’s also the author of two books, Powerful Personal Brands: and his latest one, Leading Beyond a Crisis. His latest project is Podcast Host for Hire, providing a done-for-you service for companies that want to have a podcast.

You’ll discover:

  • What “personal brand” is and why that’s important for your business
  • How to create an unforgettable experience before and after your clients buy
  • What a company needs to create beyond a mission, vision and values statement
  • How to create a compelling story to make your brand memorable
  • Why it’s important to reach out to current clients during a crisis

Watch the episode:

 

Connect with Ben

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073: Be of Service to People Already in Your Network

073: Be of Service to People Already in Your Network

 

Strong for Performance Podcast

 

Want to know what service-oriented marketing and sales look like? My guest Robert Grabel explains his approach, which makes it easy for him to acquire new clients. You’re sure to get ideas you can apply to your own business development efforts! Robert created his firm Nonprofit Now! to provide organizations and their leaders with the support they need to change the world. Nonprofit Now! offers leaders customized services that nonprofits need to grow and thrive, such as Executive Coaching, Board Development, and Fundraising. In late 2020 Robert will release his first book, Just Do the Work: The Portable Nonprofit Coach.   

You’ll discover:

  • How Robert transitioned from cold-calling as a financial advisor to reaching out to people who already know, like and trust him
  • The email message that gets results for Robert when he invites his connections to have a conversation
  • Why Robert has 3-4 conversations instead of just 1 with a prospective client
  • The distinction Robert makes between consulting and coaching

Watch the episode:

 

Connect with Robert

Also listen on…

Connect with Your Team

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Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick