146: Lessons from a Business That Didn’t Make It

Have you considered starting a business—or do you run one now? In either case, my conversation with Sylvana Caloni and Paul O’Donnell is a must-listen. They share essential lessons learned from the starting up and closing down of a premium pie business. Their insights can help you avoid pitfalls and increase your chances of long-term success.

Sylvana and Paul co-authored Humble Crumbles: Savouring the Crumbs of Wisdom from the Rise and Fall of Humble Pie to tell the story of Paul’s failed business venture. Paul provides a raw account of his journey as an entrepreneur with his company, Humble Pie, and Sylvana supplements his narrative with observations and suggestions based on her dual lenses as an equity analyst and leadership coach. They embrace the one word we tend to avoid in life and in business: failure.

You’ll discover:

Why “failure” is not a negative
The importance of self-awareness for entrepreneurs to be successful
Why you must consider the downsides when creating a business plan
How to make the most of mentors and advisors when starting and running a business
The value of making a BIG ask

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Mastering the Top 10 Communication Skills

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Peer Coaching Made Simple

090: A Three-Pronged Marketing Strategy with Kindness As the Foundation

Do you struggle with marketing your business? Catch this interview with guest Gabe Arnold. He’s the Founder & CEO of Business Marketing Engine, and he knows a thing or two about marketing. Gabe is known as a serial problem-solver, and with his 22 years of experience in professional writing, computer technology and marketing management, it’s a title that fits him well. In our conversation he shares big-picture concepts as well as tactics you can incorporate into your own marketing strategy. And what I loved most is that he wraps them all in a desire to bring more kindness, love and respect to business relationships.

You’ll discover:

How to become more comfortable marketing your services
Elements of a successful “omni-marketing” strategy
Ways to build your referral network so you leverage your marketing through influencers in your niche
What Destinations, Content and Traffic mean and why they’re essential to your business success
Why kindness is a cornerstone of all of Gabe’s business relationships

Watch the episode:

Connect with Gabe

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Connect with Your Team

Mastering the Top 10 Communication Skills

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Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick

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Gabe’s Websites

Business Marketing Engine

Gabe Arnold’s Blog

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043: Find Your Fastest Path to Cash

by Adam Urbanski

Are you looking for a simple yet effective way to double or triple your revenue? My guest Adam Urbanski is known as the Millionaire Marketing Mentor for a reason. Over the past 20 years, he’s helped thousands of coaches, consultants and other service professionals achieve ambitious revenue goals in as little as 90 days. I’ve known Adam since 2006, and he’s the real deal. He knows how to help you monetize your unique genius, attract more ideal clients, and close high-value sales. I recommend you connect with him on Facebook to experience his magic first-hand.

You’ll discover:

A 3-pronged approach to go from idea to clients and money in the bank
How Adam uses his personal Facebook account to engage and acquire his ideal clients
The 6 criteria Adam uses for his Perfect Client Persona – and how to create yours
Why Adam says Marketing = Teaching
Questions you can ask in a sales conversation that help you determine if there’s a good fit