Executive Coach Archives

ACCOMPLISHED: How to Go from Dreaming to Doing

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Women Taking the Lead

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024: 7 Marketing Principles to Build Your Business and Your Brand

by Kyle Wilson

Are you tired of trying a bunch of different marketing tactics that don’t result in more business? My guest Kyle Wilson focuses on principles that help you identify the tactics that are right for you. Kyle was the mastermind behind Jim Rohn becoming the premier name in personal development, and he’s helped market and promote many other legends like Brian Tracy, Mark Victor Hansen, and Les Brown. What Kyle shares in this interview is pure gold!

You’ll discover:

The importance of identifying your “secret sauce” in order to stand out
The difference between tactics and principles, and why a good tactic should never override a principle
The 4 principles to follow if you want to create a successful business
Questions to ask yourself to identify whether the actions you’re taking are the right ones to grow YOUR business
How to work smarter, not harder: identify the one strategy that can help you knock down the right dominoes

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Kyle’s Website

kylewilson.com

023: Build a Competition-Proof Coaching Business

by Jason “JG” Goldberg

Do you struggle to compete with other professionals in your same industry? Block time for my interview with Jason Goldberg to find out how to set yourself apart so YOU are the one your ideal clients choose to work with. Jason explains three simple pillars that can help you demonstrate your uniqueness and acquire clients more easily. He shares examples of his clients (coaches and consultants) who’ve achieved dramatic results from implementing a few simple strategies. Get out your pen and get ready to learn from a real master.

You’ll discover:

How to create huge impact without competing on price, popularity or parlor tricks
Why many of the marketing programs that coaches invest in don’t work
How staying in your comfort zone can actually SERVE you and your clients better.
Why “turning pro” is about mindset more than your credentials or content
How one client got 10,000 views, 1,000+ likes and 700 comments on a single LinkedIn post by telling her story in a compelling way

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How to Build a Competition-Proof Coaching Business

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Jason’s Ebook

Facebook Group

CompetitionProof

022: Clarify Your Message to Engage Your Audience

by Dolores Hirschmann

Would you like to kick your presentations up a notch or two? My guest Dolores Hirschmann helps speakers, entrepreneurs and authors prepare a compelling message for a TEDx talk and other stages in her role as Chief Clarity Officer at Masters in Clarity. In this interview, she shares her unique 7-step framework for appealing to the head and heart of your audience members.

You’ll discover:

How volunteering for a TEDx event can benefit your business
One question that can help you identify your real passion
What the best speakers do on a TEDx stage
How to incorporate storytelling into the core idea you’re presenting
Why it’s not a good idea to introduce yourself at the beginning of a presentation or speech

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7 Steps to Write Your Talk

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Dolores’s Website

MastersInClarity.com

Free Resource

021: Developing Relationships That Pay Again and Again

by Axel Meierhoefer

How do you get your foot in the door of large organizations if your firm is a small operation? My guest Axel Meierhoefer, Ph.D. describes how he has consistently gotten work with global companies…and continues to find ways to deliver value over time once he’s there. Axel also explains how to form such strong relationships that when key contacts leave the company, they engage you for projects with their new employer. And Axel shares a unique question that he poses to clients to ensure they have listened to and understood what he has said.

You’ll discover:

The secret to landing work in large organizations when you’re a small operation
How to turn a single assignment into 3 years of work in a big company
Why it’s important to build trusting AND memorable relationships with your internal champions
How to make your fee a non-issue
The power of connecting heart-to-heart with clients

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Connect with Axel

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Give it to the leaders you work with!

Axel’s Website

ExpediteYourBusiness.com