033: The Brain’s Buy Button Affects Decisions Your Clients Make

033: The Brain’s Buy Button Affects Decisions Your Clients Make

033: The Brain’s Buy Button Affects Decisions Your Clients Make

by Ben Hipps

Have you ever tried to convince someone to buy a product or service by appealing only to their logical mind? My guest Ben Hipps used to sell that way, until he learned about neuro-marketing from Christophe Morin. In this interview, Ben explains the importance of three elements that impact buying decisions and how to incorporate them into your sales conversations. You’ll see why his clients say Ben is “easy to know” and are eager to do business with him. As the Founder of Keys2selling LLC, Ben offers cutting edge sales processes that drive exceptional results.

You’ll discover:

  • What is neuro-marketing and why it’s important for making sales
  • Why people don’t say Yes to data-driven presentations
  • The one feeling that drives many buying decisions
  • How to research a potential client before meeting with them so you’re prepared with questions that show you’ve done your homework
  • How to prepare for sales meetings and ask for the business without fear or anxiety

Watch the episode:

 

Connect with Ben

    

030: Command Premium Prices and Attract a Constant Stream of New Clients

030: Command Premium Prices and Attract a Constant Stream of New Clients

030: Command Premium Prices and Attract a Constant Stream of New Clients

by Sam Hutchinson

Do you struggle to attract and acquire your ideal clients? My guest Sam Hutchinson shares a simple, straightforward approach that WORKS. Sam is the founder of Hutchinson Marketing in the UK and works with experienced consultants and coaches in the US and Canada. He helps them develop an avatar of their ideal client and then develop marketing messages and sales conversations that are authentic and effective.

You’ll discover:

  • A simple, streamlined approach to marketing that feels natural and genuine
  • Questions to ask prospective clients that help you identify their real problems
  • How to conduct sales conversations that don’t put pressure on you OR your potential client
  • Why you should use premium pricing to serve the people you really want to work with

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011: The Tale of Two Cultures

011: The Tale of Two Cultures

What can go wrong if the leadership of a company changes and the new executives focus exclusively on the bottom line? My guest Mark Hinderliter, Ph.D., lived through this experience with two different companies. He came to understand the factors that can plummet a once-thriving company into one that struggles or goes out of business. As an external coach and consultant today, he describes the approach he takes to identify whether or not a prospective client is focused on these elements.

You’ll discover:

  • The two superpowers in any business that become their greatest liability if misused
  • Clues you can look for in determining if a client will be a good fit for you…or not
  • One skill that helps you create credibility in the first conversation and uncover ways you can be of service to a client
  • Questions to ask in your initial conversation with a prospective client
  • The weekly habit you can adopt on LinkedIn to build connections and followers

Watch the episode:

 

Connect with Mark

    

Episode: 004: Be Compelling and Stand Out with Clients

Episode: 004: Be Compelling and Stand Out with Clients

Episode 004: Be Compelling and Stand Out with Clients

by Mark Goulston

You’ll want to grab a pen and thick pad of paper for this information-packed interview with Dr. Mark Goulston. He reveals several intriguing ways to differentiate yourself and stand out from the crowd. Mark is a prolific content producer. He’s the author of the best-selling books Just Listen and Talking to Crazy; the host of two podcasts, “My Wakeup Call” and “Stay Alive”; and a syndicated columnist.

You’ll discover:

  • How to be compelling instead of convincing with prospective clients
  • The 4-part formula Steve Jobs used in presentations to grab and keep the audience’s attention
  • What to say and ask to quickly establish trust when you’re with a potential client
  • How to use “1116” to eliminate any possible regrets after they buy from you

Watch the episode:

 

Connect with Mark