076: Create a Powerful Personal Brand for Your Business

076: Create a Powerful Personal Brand for Your Business

 

Strong for Performance Podcast

 

Are you clear about the message that your personal brand communicates to potential clients? My guest Ben Baker has literally written the book on this, and he shares valuable insights that will help you clarify your message. We also discuss actions to take when dealing with a crisis like the pandemic. Ben is the president of Your Brand Marketing, an Employee Engagement Consulting firm.  For nearly 25 years, he’s been helping companies, and the people within them understand and communicate their unique value to others. He’s also the author of two books, Powerful Personal Brands: and his latest one, Leading Beyond a Crisis. His latest project is Podcast Host for Hire, providing a done-for-you service for companies that want to have a podcast.

You’ll discover:

  • What “personal brand” is and why that’s important for your business
  • How to create an unforgettable experience before and after your clients buy
  • What a company needs to create beyond a mission, vision and values statement
  • How to create a compelling story to make your brand memorable
  • Why it’s important to reach out to current clients during a crisis

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075: Understand Personality to Connect with Others

075: Understand Personality to Connect with Others

Strong for Performance Podcast

Do you ever have conflicts with people who don’t think or act like you? This episode is for you. My guest Merrick Rosenberg has studied personality differences for the past 25 years and knows a thing or two about this topic! Merrick created a unique model for teaching the DiSC behavior styles that’s easy to remember and apply. We had a great conversation about recognizing another person’s personality preferences and adapting your approach to reduce conflict and enhance communication.

You’ll discover:

  • Why Merrick replaced DiSC with the names of four birds
  • The difference between “behavior style” and “personality.”
  • How to recognize a person’s personality even if you just met them
  • Ways to adapt your approach or presentation to address all four styles

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074: Work On Your Game

074: Work On Your Game

Strong for Performance Podcast

Would you like to take your performance to the next level? My guest Dre “All Day” Baldwin has learned what it takes to do just that. Since 2005, Dre has built a content publishing empire! Since 2006, he’s produced 7,000+ YouTube videos with more than 73 million views. He’s authored 27 books and has given 4 TED talks. In this interview we discuss his latest book, Work On Your Game, and the four principles that have guided his actions since college. You’ll love Dre’s passion, substance and stories!

You’ll discover:

  • The importance of understanding The Third Day as it relates to discipline
  • Why asking “Who do I need to BE?” Is such a powerful question in developing confidence
  • How mental toughness served Dre in his goal to be a professional basketball player
  • Ways you can use personal initiative to achieve the results you want

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073: Be of Service to People Already in Your Network

073: Be of Service to People Already in Your Network

 

Strong for Performance Podcast

 

Want to know what service-oriented marketing and sales look like? My guest Robert Grabel explains his approach, which makes it easy for him to acquire new clients. You’re sure to get ideas you can apply to your own business development efforts! Robert created his firm Nonprofit Now! to provide organizations and their leaders with the support they need to change the world. Nonprofit Now! offers leaders customized services that nonprofits need to grow and thrive, such as Executive Coaching, Board Development, and Fundraising. In late 2020 Robert will release his first book, Just Do the Work: The Portable Nonprofit Coach.   

You’ll discover:

  • How Robert transitioned from cold-calling as a financial advisor to reaching out to people who already know, like and trust him
  • The email message that gets results for Robert when he invites his connections to have a conversation
  • Why Robert has 3-4 conversations instead of just 1 with a prospective client
  • The distinction Robert makes between consulting and coaching

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072: Create Alignment for Success through Innovation

072: Create Alignment for Success through Innovation

 

Strong for Performance Podcast

 

How can you take a fresh look at your work so you and your team continue to innovate and adapt to change? Katharine Halpin founded her firm The Halpin Companies 25 years ago to fill a void she saw in her CPA career. Katharine has helped leadership and management teams increase their effectiveness in engaging each other and their colleagues, her clients tend to grow 2-3x because of the innovation that gets ignited from the new work environment. She’s the author of Alignment for Success, and we discuss key ideas from this book. Come prepared to take notes from all the nuggets Katharine shares!

You’ll discover:

  • The areas in work and life that need to be aligned in order to achieve lasting success
  • Suggestions for being productive in a remote work environment
  • How to create a safe environment that encourages people to come up with innovative ideas
  • Three self-care actions you can take in order to work at your best
  • How to create Strategic Think Time to ensure you’re focused on the right actions

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Connect with Katharine

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