015: How to Become Credible in the Eyes of Your Clients

015: How to Become Credible in the Eyes of Your Clients

015: How to Become Credible in the Eyes of Your Clients

by Frank Wagner

What’s the most effective way to get the attention of a potential client and gain a sterling reputation? In this interview, my guest Frank Wagner explains two powerful things you can do to gain credibility and build trust. Frank is an expert on developing strong relationships that span decades. He’s been Marshall Goldsmith’s business partner for more than 30 years and created the Marshall Goldsmith Stakeholder Centered Coaching program.

You’ll discover:

  • How Marshall Goldsmith acquired a client who was about the hire a competitor
  • The benefits of building relationships with the people important to your client
  • The 2 critical elements you must use to establish a strong connection with decision-makers
  • Why discovering how to be useful to others is a good business strategy

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Connect with Frank

    

014: Build Deep Relationships That Create Loyal Clients

014: Build Deep Relationships That Create Loyal Clients

014: Build Deep Relationships That Create Loyal Clients

by Jody Holland

Ready for a boatload of practical tips you can use to acquire and keep more clients? Jody Holland is a fire hose of ideas! In the past 20 years, he’s published 20+ books, been a keynote speaker 300+ times and trained almost 300,000 leaders. Jody shares the approach he takes in conversations that cause people to ask how they can work with him. No chasing or pushing involved!

You’ll discover:

  • What Jody did to generate a six-figure income his first year in business
  • Metrics you can use to help quantify the ROI clients get when they work with you
  • How to create multiple internal champions so you don’t lose a client if someone leaves
  • The exact words you can use to ask for (and get!) referrals
  • How Jody uses his face-reading skills to identify his most promising prospective clients on LinkedIn

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Connect with Jody

        

013: Simplify Your Message to Explode Your Income

013: Simplify Your Message to Explode Your Income

013: Simplify Your Message to Explode Your Income

by Jeff Moore

How do you become the trusted advisor with your clients for life? My guest Jeff Moore has succeeded in doing just that in a highly competitive industry. Jeff is a brilliant marketer who helps his clients simplify their description of who they are to their audience so it’s easy for people to quickly “get” the benefit of their product or service. This interview is packed with usable gold nuggets that can help you create unforgettable and remarkable experiences for your clients.

You’ll discover:

  • The real reasons your clients choose to do business with you
  • How to create business friendships that last for decades
  • The ValYOU Discovery Session that helps you identify your own value
  • How to ask questions that help you understand the other person and create a strong bond

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Connect with Jeff

      

012: 5 Strategies for Taming Your Distractions

012: 5 Strategies for Taming Your Distractions

012: 5 Strategies for Taming Your Distractions

by Mark Struczewski

How effective are you with using your time every day? My guest “Mister Productivity” Mark Struczewski is an expert in helping people reduce overwhelm and increase their daily output by taming distractions. In this episode he shares simple, easy-to-implement tips that will ensure that you get more done – and that they are the right things to achieve the results you want.

You’ll discover:

  • The one thing you can do to reduce daily anxiety and achieve a greater sense of calmness
  • Practical tips for handling email and social media so they don’t consume your day
  • How to maintain focus and get more done
  • The kinds of activities you’ll want to put on your calendar
  • Why it’s okay to watch TV and play video games

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Connect with Mark

      

011: The Tale of Two Cultures

011: The Tale of Two Cultures

What can go wrong if the leadership of a company changes and the new executives focus exclusively on the bottom line? My guest Mark Hinderliter, Ph.D., lived through this experience with two different companies. He came to understand the factors that can plummet a once-thriving company into one that struggles or goes out of business. As an external coach and consultant today, he describes the approach he takes to identify whether or not a prospective client is focused on these elements.

You’ll discover:

  • The two superpowers in any business that become their greatest liability if misused
  • Clues you can look for in determining if a client will be a good fit for you…or not
  • One skill that helps you create credibility in the first conversation and uncover ways you can be of service to a client
  • Questions to ask in your initial conversation with a prospective client
  • The weekly habit you can adopt on LinkedIn to build connections and followers

Watch the episode:

 

Connect with Mark