Relationship-Building | Grow Strong Leaders

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040: Bring a Fresh Perspective to Relationships You Already Have

by Katie Bishop

Have you ever started working on a project with someone you have a history with…and allowed your previous interactions with the person to influence the attitude you bring to the current situation? My guest Katie Bishop has. She recently co-authored a book, The Best Seller, with her father. In this interview we explore why this project took five years and how her view of her dad changed as they interacted and as she interviewed people he had mentored. The lessons she shares can be applied to any relationships, at home or at work. You’ll love hearing the new appreciation Katie developed for her father during this work, and you’ll likely re-think the way you view some of the people in your life.

You’ll discover:

An approach for defining roles when you’re embarking on a new project with someone
How to resolve differences and get into a successful rhythm when working with others
Ways to communicate when two people disagree in order to honor both parties’ opinions
How to create realistic dialogues when writing articles or books that involve people having a conversation
Why “going slow” at first can help you “go fast” later

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Katie Bishop

039: How to Partner with Other Consultants and Make a Ton of Money While Growing Your Businesses

by Dr. Kevin Gazzara

Do you find it hard to make time for marketing and sales because you’re busy delivering your services? My guest Dr. Kevin Gazzara has found effective ways to keep his firm’s pipeline full. Kevin is co-founder and Senior Partner at Magna Leadership Solutions based in Phoenix, AZ. Since founding his company 12 years ago, Keven has consistently done five things to grow his business. Take notes to keep track of all the nuggets Kevin drops, and stay until the end because he shares a BIG idea that’s free to implement and could impact your visibility on Google searches.

You’ll discover:

What Kevin learned from 10 successful consultants about building a successful business
One of the most important decisions you can make up-front to be sure you get in front of your best clients
The benefits of writing a book in positioning you with potential clients
Why you need to invest the time in building a solid network and delivering value without looking for reciprocity
The Task Quotient Assessment, a free quiz you can take to identify the kinds of work activities you enjoy the most

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Magna Leadership Solutions
Free Task Quotient Assessment

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037: How to Network to Get A Steady Stream of Introductions, Referrals and Sales

by Steven Crawford

Want to find out how to network so effectively that you regularly get introductions to your ideal clients? Come prepared to take notes as you listen to my interview with Steven Crawford, as he reveals many of the brilliant strategies he uses to land more clients. Steven is the Director of Sales and a senior consultant with McGee Productivity Solutions based in Denver, Colorado. He manages a team of 12 consultants who have responsibility for sales in addition to the delivery of their consulting services. You’ll love Steve’s approach to getting introductions, asking for referrals and building a powerful relationship in your initial conversation with a prospect.

You’ll discover:

How to replace a selling mindset with one focused on relationship-building
One question you can ask to open a conversation that’s guaranteed to engage the other person immediately
Two obstacles that can hold you back from making appointments…and how to get past them
Steve’s very effective process for requesting referrals, researching the referred person and then following up with both people
Innovative ways you can use LinkedIn to become known by your potential clients

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McGhee Productivity Solutions

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033: The Brain’s Buy Button Affects Decisions Your Clients Make

by Ben Hipps

Have you ever tried to convince someone to buy a product or service by appealing only to their logical mind? My guest Ben Hipps used to sell that way, until he learned about neuro-marketing from Christophe Morin. In this interview, Ben explains the importance of three elements that impact buying decisions and how to incorporate them into your sales conversations. You’ll see why his clients say Ben is “easy to know” and are eager to do business with him. As the Founder of Keys2selling LLC, Ben offers cutting edge sales processes that drive exceptional results.

You’ll discover:

What is neuro-marketing and why it’s important for making sales
Why people don’t say Yes to data-driven presentations
The one feeling that drives many buying decisions
How to research a potential client before meeting with them so you’re prepared with questions that show you’ve done your homework
How to prepare for sales meetings and ask for the business without fear or anxiety

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Keys2Selling