076: Create a Powerful Personal Brand for Your Business

076: Create a Powerful Personal Brand for Your Business

 

Strong for Performance Podcast

 

Are you clear about the message that your personal brand communicates to potential clients? My guest Ben Baker has literally written the book on this, and he shares valuable insights that will help you clarify your message. We also discuss actions to take when dealing with a crisis like the pandemic. Ben is the president of Your Brand Marketing, an Employee Engagement Consulting firm.  For nearly 25 years, he’s been helping companies, and the people within them understand and communicate their unique value to others. He’s also the author of two books, Powerful Personal Brands: and his latest one, Leading Beyond a Crisis. His latest project is Podcast Host for Hire, providing a done-for-you service for companies that want to have a podcast.

You’ll discover:

  • What “personal brand” is and why that’s important for your business
  • How to create an unforgettable experience before and after your clients buy
  • What a company needs to create beyond a mission, vision and values statement
  • How to create a compelling story to make your brand memorable
  • Why it’s important to reach out to current clients during a crisis

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075: Understand Personality to Connect with Others

075: Understand Personality to Connect with Others

Strong for Performance Podcast

Do you ever have conflicts with people who don’t think or act like you? This episode is for you. My guest Merrick Rosenberg has studied personality differences for the past 25 years and knows a thing or two about this topic! Merrick created a unique model for teaching the DiSC behavior styles that’s easy to remember and apply. We had a great conversation about recognizing another person’s personality preferences and adapting your approach to reduce conflict and enhance communication.

You’ll discover:

  • Why Merrick replaced DiSC with the names of four birds
  • The difference between “behavior style” and “personality.”
  • How to recognize a person’s personality even if you just met them
  • Ways to adapt your approach or presentation to address all four styles

Watch the episode:

 

Connect with Merrick

Also listen on…

Connect with Your Team

Mastering the Top 10 Communication Skills

Strong for Performance

Create a Coaching Culture with Learning & Development Programs That Stick

060: Seeing Potential Regardless of Circumstances

060: Seeing Potential Regardless of Circumstances

 

Strong for Performance Podcast

 

060: Seeing Potential Regardless of Circumstances

by Cynthia Beiler

What impact does your mindset have on your success in selling your products and services? My guest Cynthia Beiler shares practical strategies for growing your business with less stress and more ease. As CEO of Leveraged Mind Consulting, Cynthia works with clients to develop and implement an overall sales strategy to accelerate profitable growth. Her clients include large corporations as well as consultants and coaches to help them adjust their mindset and approach to selling.

You’ll discover:

  • The challenges Cynthia faced when she took on a struggling territory as regional sales manager…and how she turned things around
  • The profound impact that your state-of-mind has on your attitude and actions
  • Ideas for thriving in the midst of the difficult circumstances your business may be facing
  • How to move past fear into actions that get results

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041: Serve Clients So Powerfully That They Can’t Shut Up about You

041: Serve Clients So Powerfully That They Can’t Shut Up about You

 

Strong for Performance Podcast

 

041: Serve Clients So Powerfully That They Can’t Shut Up about You

by Adam Kawalec

What if there were a simpler, easier way to acquire new clients? My guest Adam Kawalec is a Life and Leadership Coach whose approach results in 83% of his potential clients saying YES. These days, he invests no money in marketing his services. Instead, he asks for and receives referrals on a continuous basis due to the transformation his clients experience in their work with him. Adam is based in Sweden and coaches clients virtually around the globe. You’ll be inspired by Adam’s passion for his work and commitment to his clients’ success, and you’ll hear specific ideas for expanding your own business.

You’ll discover:

  • Adam’s alternative to traditional marketing approaches
  • What Adam does in his initial conversation with potential clients to cause them to want to work with him
  • An approach to asking for referrals that really works and doesn’t feel sleazy
  • The world’s simplest coaching model in just 3 steps
  • The role of curiosity, questions and genuine caring to connect on a deep level with a client

Watch the episode:

 

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040: Bring a Fresh Perspective to Relationships You Already Have

040: Bring a Fresh Perspective to Relationships You Already Have

 

Strong for Performance Podcast

 

040: Bring a Fresh Perspective to Relationships You Already Have

by Katie Bishop

Have you ever started working on a project with someone you have a history with…and allowed your previous interactions with the person to influence the attitude you bring to the current situation? My guest Katie Bishop has. She recently co-authored a book, The Best Seller, with her father. In this interview we explore why this project took five years and how her view of her dad changed as they interacted and as she interviewed people he had mentored. The lessons she shares can be applied to any relationships, at home or at work. You’ll love hearing the new appreciation Katie developed for her father during this work, and you’ll likely re-think the way you view some of the people in your life.

You’ll discover:

  • An approach for defining roles when you’re embarking on a new project with someone
  • How to resolve differences and get into a successful rhythm when working with others
  • Ways to communicate when two people disagree in order to honor both parties’ opinions
  • How to create realistic dialogues when writing articles or books that involve people having a conversation
  • Why “going slow” at first can help you “go fast” later

Watch the episode:

 

Connect with Katie

Get this free PDF.

Give it to the leaders you work with!